Content Assistant: Optimization Flow

Learn how to use the Content Assistant to rewrite and optimize your posts for Google, generate SEO titles and descriptions, FAQs, schema, links and more – all from a single screen.

1. What is the Content Assistant (Google-optimized) #

The Content Assistant is the central writing and optimization tool in SEO Magic.
It is powered by a custom prompt designed to follow Google-friendly best practices:

• E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).
• Strong, emotional introductions that work well for Google Discover.
• Clear heading structure and scannable paragraphs.
• Technical readability rules (paragraph length, sentence length, active voice, transitions).

Instead of just rewriting text, the Content Assistant:

• Improves your content structure.
• Suggests better titles and metadata.
• Helps you add FAQs, schema and internal/external links (PRO).

All of this is done without breaking your layout, shortcodes or complex design blocks.

2. Where to find it and basic workflow #

You can access the Content Assistant from the SEO Magic menu in your WordPress dashboard.

Selecting or creating a post #

1. Open the Content Assistant screen.
2. At the top of the list, use the content type filter (for example: All, Posts, Pages and any custom post types) to limit the list to the type you want to work on.
3. Use the search box above the table to find a specific post by title.
4. Check the Words column if you want to prioritize posts that already have enough content.
5. If you prefer, you can create a new draft first in WordPress and then load it in the assistant.

Make sure the post has at least some content (a few paragraphs):

• The AI needs a minimum amount of text to understand the topic and produce a meaningful optimization.

Once a post is selected, the Content Assistant will show:

• The current content (in HTML, with protected blocks kept in place).
• The featured image area.
• The optimization tools (Free and PRO, depending on your license).

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3. Free features in the Content Assistant #

The Free version of the Content Assistant focuses on core content optimization and image checks.

Featured image area #

At the top of the assistant, you will see a featured image panel:

• It checks whether your current featured image meets the recommended dimensions for search and social sharing.
• You can upload a new image if needed.

This helps you avoid blurry or badly cropped previews when the post is shared or appears in rich results.

Optimize Content button #

The main action is the Optimize Content button.

When you click it, the assistant:

• Sends your content to the AI for analysis, keeping layout elements and protected blocks intact.
• Asks the AI to:
  • Rewrite paragraphs (<p>) and headings (<h2>, <h3>) to improve clarity and SEO.
  • Create a stronger, more emotionally engaging introduction.
  • Write a more personal closing paragraph with a natural call-to-action.

The Free version runs this core optimization, while the advanced controls described below are available in SEO Magic PRO.

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4. PRO features in the Content Assistant #

With SEO Magic PRO, the Content Assistant gains a set of advanced panels that turn it into a complete SEO brief and optimization workflow.

Extra Prompt (additional instructions) #

You can use an Extra Prompt field to give the AI more specific context, such as:

• Business model (affiliate site, online store, local business, etc.).
• Target audience (beginners, advanced users, specific country or niche).
• Tone of voice and style preferences.

The assistant combines this with the main site topic and the current content to produce more tailored suggestions.

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Keyword generator #

The PRO assistant includes a keyword generator:

• Suggests a list of focus keywords and related semantic terms based on the content of the post.
• Helps you refine your keyword strategy and decide what the main focus of the article should be.

You can copy these keywords into your SEO plugin or use them as guidance while editing.

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SEO checklist (technical/on-page review) #

A SEO checklist panel reviews your post against common on-page signals, for example:

• Is the focus keyword present in the H1?
• Does it appear early in the introduction?
• Are headings descriptive and unique?
• Are there internal and external links?

This checklist works as a quick technical review to ensure the optimized content is not only pleasant to read but also aligned with search engine expectations.

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FAQ generator #

The PRO assistant includes a FAQ section:

• Click the Generate FAQs button to let the AI create a list of questions and answers based on the topic of the post.
• Review and edit the suggestions if needed.
• Use the Add FAQs to post button to insert them into your content or into a dedicated FAQ block.

Later, these FAQs can be used to build FAQPage schema or rich results.

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Schema generator #

The Schema generator helps you create structured data for your post:

• The assistant can auto-detect a likely schema type from the content.
• For better accuracy, it is recommended to select the exact schema type from the dropdown (e.g. Article, HowTo, Product, Recipe, etc.).

Once selected, the assistant generates schema fields according to that model, so they are easier to integrate into your SEO setup.

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Internal & external link assistant #

The Content Assistant PRO also includes tools for internal and external links:

• Suggests internal links to other relevant posts on your site.
• Suggests external links to authoritative sources when appropriate.

You can decide which suggestions to add to your post, improving both user experience and topical authority.

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5. What happens after you optimize #

Once you run an optimization with the Optimize Content button, the assistant opens several result panels.

Desktop & mobile previews #

You can see how your post might appear in search results on:

• Desktop
• Mobile

In the mobile preview:

• You can change the image used when the post is shared (social preview image).
• The assistant shows the recommended size to avoid cropping and low-quality previews.

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Metadata: search & social #

Below the preview you will find sections to adjust metadata:

Post SEO metadata:

• SEO title
• Meta description
• URL slug (SEO-friendly URL)

Social metadata:

• og_title / Facebook title
• og_description / Facebook description
• Twitter title / description
• Social image field (if your theme/SEO plugin supports it)

You always remain in control: the assistant suggests values, but you can edit everything before saving.

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Featured image alt text and URL slug #

In addition, the assistant provides:

• A suggested alt text for the featured image, based on the main topic of the post.
• A friendly URL slug based on the focus keyword and subject.

Important behavior:

• For new posts, you can safely adopt the suggested slug before publishing.
• For existing posts that are already published, the assistant does not overwrite the slug automatically, to avoid unexpected 404 errors.
  • If you decide to change the URL of an existing post, you should also handle redirects.

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6. How the AI works behind the scenes #

The Content Assistant uses an AI workflow specifically tuned for SEO and Google guidelines.

When you click Optimize Content, the assistant:

• Analyzes the structure of your article and focuses on the main text content, without breaking your layout, shortcodes or design blocks.
• Rewrites and improves paragraphs and headings so they are clearer, more engaging and easier to scan.
• Creates a strong introduction designed to grab attention and work well in search and Discover.
• Adds subtle elements that reinforce experience, authority and trust, so your content feels more complete and reliable.
• Reviews and refines your heading structure so it is descriptive, consistent and keyword-aware (without keyword stuffing).
• Polishes the text according to modern readability and SEO best practices: balanced paragraph length, varied sentence structure, preference for active voice and smooth transitions between ideas.
• Writes a new closing section with a natural, human-sounding call-to-action.

In the background, SEO Magic also uses this process to suggest:

• An improved post title and SEO title.
• A search-friendly meta description.
• Social titles and descriptions.
• A clean, keyword-rich URL slug.
• A descriptive alt text for the featured image.

You decide which suggestions to keep, edit or discard before saving them to your site and to your SEO plugin.

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7. Best practices & common questions #

Do I need to write something before using the assistant?
Yes. The AI works best when the post already has a basic structure and a few paragraphs. A completely empty post will not produce good results.

Can I run the optimization more than once?
Yes. You can run the assistant multiple times as you refine your post. Many users do a first pass, manually adjust the result, and then run a second pass with more specific instructions (Extra Prompt in PRO).

What does the assistant overwrite?
The assistant only modifies text content and metadata fields you choose to apply. It does not touch your layout, protected blocks or shortcodes.

Will it change URLs on existing posts?
No. It does not automatically change the URL slug of existing published posts.
If you decide to change the slug manually, remember to configure the proper redirects to avoid 404 errors.