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What is SEO Magic? Free vs PRO Overview

8 min read

Table of Contents

SEO Magic is an AI-powered SEO assistant for WordPress. This page explains what the plugin does, what you get in the free version, and which extra tools are included in SEO Magic PRO.

What SEO Magic does #

SEO Magic is a WordPress plugin that connects your site with the Google Gemini API to help you:

  • Generate and improve SEO metadata for posts and pages (titles, meta descriptions and social tags).
  • Audit and fix image SEO by generating meaningful alt text and other media fields.
  • Rewrite and optimize content using an AI assistant designed for search visibility.

On top of that, the plugin offers:

  • Core features available in the free version:
    • Dashboard with SEO coverage and daily usage counters for AI requests.
    • Bulk metadata for posts and pages.
    • Image SEO (alt text and media fields).
    • A basic Content Assistant.
    • Autopilot to automatically fill missing metadata and alt text based on your rules.
  • Advanced workflows in the PRO version:
    • A Content Assistant PRO panel focused on Google and E-E-A-T, with SEO brief, checklist and schema/FAQ generation.
    • WooCommerce Assistant for products (descriptions + SEO fields and tags).
    • Site Health Audit combining WordPress Site Health and Google PageSpeed.
    • Backlink Audit with Safe Browsing checks for domain quality.
    • Auto-Linking Assistant and Link Assistant to improve internal linking.
    • ACF integration so AI can read your custom fields.
    • Google API settings panel for Search, PageSpeed and Safe Browsing.

The free edition gives you a strong SEO base. The PRO edition unlocks a complete SEO workflow around content quality, E-E-A-T, technical health and internal links.

Free vs PRO: feature overview #

You can use this table on the page:

FeatureFreePRO
Dashboard with content & image coverage✅✅
Posts screen (Metadata SEO)✅✅
Media screen (Multimedia SEO – alt text & media fields)✅✅
Basic Content Assistant✅✅
Content Assistant PRO (SEO Brief, E-E-A-T prompt, checklist, schema, FAQs, social image & slug helpers)❌✅
Auto-Linking Assistant page❌✅
Link Assistant meta box in post editor❌✅
Site Health Audit❌✅
Backlink Audit (link quality & toxicity)❌✅
WooCommerce Assistant for products (titles, descriptions, tags & metadata)❌✅
Autopilot (automatic metadata & alt text)✅✅
Google Gemini API key (general settings)✅✅
Google API Settings panel (Search, PageSpeed, Safe Browsing, OAuth)❌✅
ACF Integration settings❌✅
Import / Export settings✅✅
Logs of AI generations and recent API errors✅✅

Main tools in the Free version #

Dashboard (Free) #

The Dashboard is the main overview of your SEO status:

  • Content Fields Coverage: shows how many posts, pages and other content types (Forums, Discussions, Replies, custom post types, etc.) already have key SEO fields filled (title, description, etc.).
  • Image SEO Coverage: shows the percentage of images with a valid alt attribute (and other media fields when available).
  • Items with issues: count of posts and images that still need attention.

The dashboard also includes:

  • Daily usage counters for the Gemini models you are using (for example, Gemini 2.0 Flash), so you can estimate how many requests you have sent today. These counters are local to your site; your official API limits and free tier are defined by Google in your own AI Studio account.
  • A Latest AI Generations table, listing the most recent metadata and content generations.
  • A Recent AI Error Log, which helps you spot connection issues, invalid keys or quota errors.

This makes SEO Magic transparent: you can see what the plugin is doing and if the AI is working correctly.

Posts screen – Metadata SEO (Free) #

The Posts screen (often labeled “Metadata SEO”) lets you work with SEO fields in bulk:

  • Displays a table with the content types you have selected in Scan Content Types (posts, pages, forums, discussions, custom post types like Actores, Series, etc.).
  • Reads the current metadata from your chosen SEO plugin (for example, AIOSEO, Yoast or Rank Math).
  • Highlights content with missing or weak titles, meta descriptions and social tags.
  • Lets you generate or regenerate SEO metadata for a single item or multiple items at once.

Generated metadata is saved directly into your SEO plugin fields. You keep full control: you can edit, override or delete the values from either SEO Magic or your SEO plugin.

Media screen – Multimedia SEO (Free) #

The Media screen focuses on image and media SEO:

  • Lists media items (images and other attachments) from the Media Library.
  • Shows whether each image has relevant Title, Alt Text, Caption and Description.
  • Lets you generate missing fields with AI, using the context of the file and its related post.

This is much faster than correcting metadata image by image from the Media Library, and it improves both accessibility and search visibility.

Basic Content Assistant (Free) #

The Content Assistant in the free version provides a general-purpose AI writing panel:

  • You can search and load an existing post by filters and a search box, or paste content manually.
  • Use actions like rewrite, expand, summarize or translate to improve or transform the text.
  • Review the AI output and send it back to your post, or copy it manually.

Even in the free version, the assistant uses a prompt tuned for helping with clarity and readability, but without the full SEO brief and E-E-A-T layer that PRO adds.

Autopilot (Free) #

Autopilot is an optional background task that is also available in the free version.

You can configure it under Settings → Autopilot:

  • Enable Autopilot: global switch to turn the feature on or off.
  • Scan Frequency: for example, hourly, so the plugin regularly checks for content to optimize.
  • On Image Upload: if enabled, SEO Magic generates metadata (Alt Text, Title, etc.) automatically whenever a new image is uploaded to the Media Library.
  • Content Fields: choose which fields Autopilot may generate automatically
    • Meta Title
    • Meta Description
    • Facebook Title
    • Facebook Description
    • Twitter Title
    • Twitter Description
  • Image Fields: choose which media fields it may fill
    • Title
    • Alt Text
    • Caption
    • Description

How it works:

  1. At the chosen frequency, Autopilot scans the content types selected in Scan Content Types for missing fields.
  2. It calls the Gemini 2.0 Flash (or your default AI model) with the Main Site Topic, language and other context.
  3. It fills only the fields you allowed in the settings.

You can leave Autopilot disabled if you prefer a fully manual workflow, or enable it to gradually “close the gaps” in your SEO.

Extra tools in SEO Magic PRO #

The PRO version adds tools that go beyond filling fields and start working on strategy, E-E-A-T and technical SEO.

Content Assistant PRO: SEO brief, E-E-A-T and schema #

With PRO, the Content Assistant becomes the center of the plugin:

  • A dedicated SEO panel appears next to the writer:
    • Extra Prompt Context for the URL (business model, audience, intent, etc.).
    • Focus Keyword and related keywords to guide the AI.
    • A checklist for on-page SEO signals (use of keyword in title, headings, intro, links, etc.).
    • Buttons to generate FAQ content and schema suggestions (FAQPage and other types).
    • Controls to set or update the social image with the correct size for sharing.
    • Helpers to propose SEO-friendly URLs, while respecting existing slugs to avoid 404s on already published posts.

Behind the scenes, the PRO assistant uses a more specialized prompt designed to maximize visibility in Google, aligned with E-E-A-T principles (expertise, experience, authoritativeness, trust).

Auto-Linking Assistant and Link Assistant #

PRO adds an internal linking system:

  • The Auto-Linking Assistant page:
    • Uses the Google Search and Programmable Search Engine ID when configured.
    • Suggests internal (and optionally high-authority external) links based on your topics and URLs.
  • The Link Assistant meta box in the post editor:
    • Analyzes the current post.
    • Suggests internal links to and from related content.

This helps you improve topical authority and page discoverability through better internal linking.

WooCommerce Assistant (PRO) #

The WooCommerce module enables a Woo Assistant in the product editor:

  • Generates or improves:
    • Long product description.
    • Short description.
    • SEO metadata (titles, descriptions, open graph tags, and other product-related tags where applicable).

The goal is to apply the same AI + SEO brief logic to your product catalog, without leaving the WooCommerce admin screens.

Site Health Audit (PRO) #

The Site Health Audit combines:

  • WordPress Site Health data.
  • Google PageSpeed Insights and Core Web Vitals (when you provide a PageSpeed API key).

It builds a report with performance, UX and technical hints, so you can see where your site is slowing down or failing best practices.

Backlink Audit (PRO) #

The Backlink Audit focuses on the quality of your inbound links:

  • Connects to Google Search Console via OAuth (Client ID and Secret).
  • Imports your backlinks, groups them by referring domain and checks each against Google Safe Browsing.
  • Flags suspicious or toxic domains so you can decide whether to prepare a disavow file externally.

SEO Magic does not send anything to Google automatically; it helps you analyze and prioritize.

Integrations and Google APIs #

SEO Magic is designed to integrate with your existing stack instead of replacing it.

SEO plugins

In General Settings → SEO Plugin Integration you choose where to store SEO data (for example, All in One SEO (AIOSEO)). SEO Magic reads and writes SEO fields using the correct meta keys for that plugin.

Google Gemini and language

  • Google Gemini API Key: main key for all AI generations.
  • Main Site Topic: a short description of your site, sent as context to the model.
  • Default AI Model: for example, Gemini 2.0 Flash (Recommended).
  • Generation Language: default language for AI output (e.g. Spanish).

Google API Settings (PRO)

A dedicated panel appears in PRO:

  • Google Search API Key + Programmable Search Engine ID
    • Required for Auto-Linking and some external linking suggestions.
  • Google OAuth Client ID & Secret
    • Required for Backlink Audit and access to Search Console data.
  • When configured correctly, you must add a redirect URI such as:
    https://example.com/wp-admin/admin.php?page=smg-backlink-audit

ACF Integration (PRO)

A PRO-only panel where you can choose:

  • Which text-based ACF fields should be read as extra context for specific content types (e.g. Actores, Series).
  • SEO Magic then uses those fields when generating metadata, content and alt text.

Settings, logs and data control #

In General Settings you can:

  • Turn on Data Cleanup (“Delete all plugin data upon deactivation”) if you want SEO Magic to remove its options, logs and scores when deactivated.
  • Use Scan Content Types to decide which post types the plugin should manage.

In Import / Export Settings you can:

  • Download Settings File to back up your configuration.
  • Import Settings from a .json file to clone your setup on another site.

Finally, the Dashboard logs give you visibility:

  • Latest AI Generations – a list of what the AI recently created.
  • Recent AI Error Log – the last communication errors with Gemini or Google APIs.

This makes it easier to debug issues and to understand how the plugin is behaving on a daily basis.

SEO Magic PRO Dashboard overview, showing Content Fields Coverage, Image SEO Coverage, Site SEO Score, Auto-Linking Health, and Daily Usage Counter.

What to read next #

After this overview page, the next recommended docs are:

  • Installation & Activation Guide – to correctly install the plugin, license and Gemini key.
  • General and Autopilot Settings – a detailed explanation of each setting field.
  • Content Assistant (Free & PRO) – step-by-step guide to using the assistant, including the E-E-A-T-oriented PRO prompt.

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